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We welcome April York, Senior Director of Patient Financial Services at Novant Health.

In this episode, we asked April:

  • How has healthcare consumerism evolved in your market during the last three years?

  • Is there a specific "defining point" or catalyst you noticed that marked a change from patients as passive bystanders vs. active participants in managing their out-of-pocket costs?

  • How important is patient loyalty to your organization?

  • Does your C-Suite have specific expectations for the revenue cycle department?

 

April H. York York_April

Senior Director of Patient Financial Services
Novant Health, Winston Salem, North Carolina 

April is the Sr. Director of Patient Financial Services for Novant Health. Novant Health is an integrated system of physician practices, hospitals, outpatient centers and more, headquartered in Winston-Salem, North Carolina. In this role, April is directly responsible for enhancing the process capability and ensuring the integrity of Novant Health’s acute revenue cycle system net revenue of $3 billion annually. This encompasses fifteen acute care facilities located in North Carolina and Virginia, multiple imaging centers, surgical centers, provider based clinics, hospice agencies and joint ventures. She has been with Novant Health since 2000 when she was hired as the Business Office Manager at Novant Health Thomasville Medical Center.

April holds a Bachelor’s of Science Degree in Accounting. She is active in HFMA and currently serves on the Board of Directors for the North Carolina Chapter as president. April has spoken at state, regional and national levels regarding healthcare revenue cycle topics of interest and participates in multiple healthcare industry forums. She is also currently certified in Epic HB administration and has most recently led the successful operational implementation of Epic HB for Novant Health.

 

 

Better experience for your patients. Best results for you.

ClearBalance® patient financing reduces bad debt and enhances patient loyalty to your brand. Let’s work together to make care affordable so consumers enjoy good physical and financial health. Contact us today.