Healthcare 2020 
Ethan Brosowsky, Director, The Advisory Board Company
Tuesday, Sept. 22, 2 p.m. Eastern

Get the Advisory Board's take on how population health and consumerism are affecting healthcare financial performance.

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How to Grow Market Share with Pricing Transparency
Caitlin Stuhan, Senior Analyst, The Advisory Board Marketing & Planning Leadership Council
Tuesday, Sept. 29, 2 p.m. Eastern

Today’s price transparency pressures are an opportunity in disguise. Offering price information to consumers can attract price-sensitive patients and protect patient loyalty. Learn how to create accurate price estimates by patient population, and how to promote and communicate pricing options effectively.

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Consumer Strategy Promotes Patient Advocacy, Affordable Care and Price Transparency 
April York, Sr. Director of Patient Finance, Novant Health, and Jeff Hurst Sr. VP of Finance, Florida Hospital Orlando
Wednesday, Oct. 7, 2 p.m. Eastern

Patients are savvy consumers, choosing where they go for care based on quality, convenience and cost. Financial leaders at Novant Health and Florida Hospital have developed financially oriented consumer strategies that promote winning tactics to make healthcare affordable and improve price transparency. Learn their secrets to success.

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How to Gauge the Financial Impact of Patient Pay
Pete Thompson, Sr. Solutions Architect, ClearBalance
Thursday, Oct. 22, 2 p.m. Eastern

Learn the best practices and benchmark metrics health systems are putting in place to improve patient pay. This session features use of the ClearBalance® ROI Value Model™, which is the only ROI calculator to receive the Peer Reviewed by HFMA® designation. The ClearBalance ROI Value Model establishes nationally recognized patient loan program performance standards.

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Progressive Direct-to-Consumer Pricing Models
Emily Zuehlke, Senior Analyst, The Advisory Board’s Market Innovation Center
Tuesday, Oct. 27, 2 p.m. Eastern

With the rise of HDHPs and growing emphasis on price transparency, providers are increasingly competing on affordability. Learn how to appeal to different consumer segments while still generating a profit.

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Enhancing Revenue and Reimbursement while Earning a MAP Award
Jackie Hinderks, Revenue Cycle Director, Rice Memorial Hospital
Tuesday, Nov. 10, 2 p.m. Eastern

Balancing multiple performance improvement can be daunting. Learn how the revenue cycle team at Rice Memorial stayed focus to tackle key initiatives to improve collections, resolve coding backlogs and reduce net days in A/R – all while earning MAP Award recognition from HFMA

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Learn how leading healthcare organizations are winning the battle for market share and loyal patients. The Peer-to-Peer Financial Performance series features industry experts and finance and revenue cycle leaders who face the same challenges as you every day. Register for one or all of these sessions and stay tuned for information about upcoming sessions.

Who should attend?



VP/Director - Business Development

VP/Director - Marketing/PR

VP/Director – Revenue Cycle

VP/Director – Business Office

VP/Director – Patient Financial Services

VP/Director – Patient Access

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